Zařazeno v kategoriích: ZAHRANIČNÍ LITERATURA

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Kenneth Clow, Donald Baack

Dostupnost
do 2 týdnů
Vydavatel
Počet stran
472
Rok vydání
2021
Formát
216 x 277 x 20mm
ISBN
978-1292411217
EAN
9781292411217
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real- life situations, students will understand the vital links marketers use to connect and interact with customers.
Integrated Advertising, Promotion, and Marketing Communications, Global Edition

2.170 Kč

Uvedená cena je orientační a může se lišit v návaznosti na kurz české koruny a termín objednání.


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