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ISE Marketing Management 3rd edition

Marshall Greg, Johnston Mark

Dostupnost
do 2 týdnů
Vydavatel
Počet stran
928
Rok vydání
2021
ISBN
978-1260084993
EAN
9781260084993
ISBN: 9781260084993 is an International Student edition of Marketing Management 3rd Edition by by Mark Johnston (Author), Greg Marshall (Author). This ISBN is student textbook only. It will not come with online access code. The content of this title are the same on every format. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end of each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.
ISE Marketing Management 3rd edition

1.855 Kč

Uvedená cena je orientační a může se lišit v návaznosti na kurz české koruny a termín objednání.


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