Zařazeno v kategoriích: Marketing a reklama, EKONOMICKÁ LITERATURA

International Marketing

Machková Hana, Král Petr, Lhotáková Markéta a kolektiv

Dostupnost
skladem
Vydavatel
Vysoká škola ekonomická v Praze
ISBN
9788024516431
EAN
9788024516431
Místo vydání
Praha
Rok vydání
2010
Formát
-
1.Edition International Marketing is the first scientific publication in English written by a team of Czech authors from the Department of International Trade at the University of Economics, Prague. The aim is to improve the university´s scientific image internationally and to offer a book covering the topic of international marketing and explaining the current trends in international business. International marketing is a dynamic science very closely linked to practical business; it must effectively react to the quickly changing international business environment. During the difficult period of an economic crisis, marketing is one of the most important tools in overcoming lower demand in international markets.
International Marketing

559 Kč


Ostatní s tímto titulem kupují:

Cíl II

Cíl II

  1. Položka byla přidána do košíku.

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